#1 Video Production Rochester MN Services

How can this asset help my business?

If your prospects are on the fence about choosing to work with you, video can help make it clear that you're the right choice in the market.

The truth is, most people have something holding them back from taking action and contacting you- an objection or hesitation that your existing clients likely had, too. Hearing from others with a similar story does more to build trust than hearing directly from you.

Look at it like this. If you're looking for a roofer, which statement convinces you more?

1) "We're the best roofer in The Twin Cities!"

or…

2) "Joe seriously is an expert at what he does, he handled everything from insurance to finishing the roof in a timely manner. I can't recommend him enough!"

Testimonial videos do something very well at the bottom of the sales funnel, because after a potential client has seen your work, and your brand video, they just need that last push to commit to the sale.

Convince prospects who are on the fence.

Attract more of your ideal clients and build rapport 24/7.

Be more believable with real client stories.

Create impactful content for social media sharing.

There's a variety of ways to effectively use testimonial videos, including

Embed it on your website, email, and social media

Feature it on your Google My Business page to supercharge your online reviews

Use it in your sales process when you identify customers with the same problem

Post it on Facebook, LinkedIn, or Instagram

Generate shareable content for your social media.

Ideally, you want to get a video testimonial in front of any prospective customer who is considering doing business with your company. These work best when they resonate with each of your target audiences, so we recommend creating multiple customer testimonial video examples to address each client's needs.

Here is a great example: if you're a Jewelry store, you might want to target different age demographics, because they have different motivations for buying from you.

Some of the younger real customers could talk about how their fears were put at ease by your knowledgeable staff & seamless service. The final product? They found the perfect quality engagement ring without paying an arm and a leg for it.

For older customers, you might share the story of a client who needed guidance on the best gift to buy them a nephew

We'll work together to nail down who your target market is, the different perspectives to share in-depth, and how to capture your viewers' hearts.‍